The UK premium online and mobile casino software provider iSoftBet has joined forces with one of the largest and most popular gaming operators on the territory of Europe – Betclic Everest Group. As part of the deal, latter’s customers will be granted with access to iSoftBet’s unique slots games collection and table games.
The Managing Director of iSoftBet Nir Elbaz commented on the deal, saying that it was a perfect fit to the company’s strategy for further expansion in global regulated markets. Mr. Elbaz revealed that iSoftBet was primarily focused on broadening its reach in Europe and commented that gambling operators actually needed suppliers’ support.
The British company’s Managing Director said that iSoftBet was ready to invest both efforts and time in order to pay attention on the requirements of every market and support the businesses of gambling operators. Mr. Elbaz also shared that the team of iSoftBet was very thrilled by the fact they were to join forces with Betclic and believed in the future success of both companies.
Under the terms of the new contract inked between Betclic and iSoftBet, the vast range of games provided by UK-based online and mobile casino software supplier is to go live with Betclic Everest Group. After the deal is finalised, the iSoftBet’s gaming content will be uploaded to a total of three brands owned by Betclic Everest Group, including Betclic, Expekt and montecarlocasino.com, along with the brands’ offerings of more than 1,000 third-party suppliers’ titles.
Currently, Betclic is one of the most popular online gaming brands on the territory of France. However, the company also operates in a number of European countries, thanks to its licenses issued by the competent regulatory authorities in the UK, Ireland, Belgium, Malta and Portugal. The other two brands of Betlic Everest Group which are to get access to iSoftBet’s wide portfolio of games – Expect and montecarlocasino.com – currently hold operating licenses in Malta.
The deal was confirmed by the Product & Innovations Director at Betclic Everest Group Pascal Brouet. He explained that his company’s long-term strategy included objectives related to expanding its product offerings with the best content that had been offered in the market. This was exactly why Betclic joined forces with iSoftBet, which was described by Mr. Brouet as a company widely known for its qualitative and diverse gaming content.
Betclic’s Product & Innovations Director explained that the entire team of the company was impatient to launch iSoftBet’s across a number of the company’s major brands.
- Author
Olivia Cole
